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Useful Information, Resources & Help
Useful Information, Resources & Help
Craft Central has put together some useful information, links and promotions that aim to help makers and the self-employed through these testing times of shutdown and isolation.
Like all other venues, we have to postpone all events and workshops for the time being. Our onsite office is also closed. Craft Central staff will be working romotely until further notice. On a more positive note, we aim to have a Winter Market on the weekend 19/20 November 2020. We will release the application shortly for this.
Wash Your Hands
The Design Trust offers an array of online resources and training to help support creative businesses who want to set up in, grow and survive these difficult times! They have a FREE session available to our members at 2pm on Thursday 2nd April, given by PR Dispatch around the subject of ‘Is PR still Relevant?’
In this 30-minute workshop with Rosie Davies-Smith from PR Dispatch, Rosie will cover how to reach out to the press during this time as well as answer a whole host of your PR questions including...
• Is the press still working?
• What are they working on?
• How to pitch sensitively and build relationships?
• Is your product relevant at this time?
• Pitching to long-lead at this time
• What to do if you gain coverage at this time?
• How to sell at this time?
Also they are responding to the demand of the creative community with launching a brand new online course ‘Teach Your Creative Skills Online’ starting this Wednesday 1 April and taking place on 8 and 15 April. (https://www.tdtonlinebusinessschool.co.uk/courses/44/about)
This is a 3 x 3 hour online course aimed at creatives who are serious about teaching online. Perhaps you are already teaching workshops, but we want to ‘educate’ your audience e.g. to up sell craft kits for example or to show them how to use their journal or loom (if you sell equipment) and also to share your creative process and improve your profile too. Facebook event here
Enterprise Nation offers free advice and support for small businesses. They have a blog about How small businesses can access the government's coronavirus support
Sign up to the Craft Council’s newsletter, they too are working to support makers and small businesses.
Selling and Promoting
With selling events on hold for the foreseeable future this is the time to get your products listed on these top handmade product selling sites.
Good imagery is key to selling. Craft Central Studio holder Nathan Joyce is a photographer, illustrator and packaging designer whose clients include, Propercorn, Pip & Nut, Freerider, Amanova, Freestar, Natco & Coeo.
He is happy for you to send him work via the post and work remotely.
Discounted product photography session £250 day rate from his normal £300.
To help others that are unable to use this offer Nathan has put together some helpful home photography tips:
- Natural light is your best friend! Thankfully the sun is shining a lot more these days, but more often than not, you may want soft, diffused light rather than harsh direct sunlight. A bedsheet hanging in front of a window makes a great light diffuser and gives lovely soft shadows. Or, if there’s a little cloud cover, you’re good to go!
- Reflectors are key! Try placing sheets of paper, or a white t-shirt on the opposite side of your product to the light source. This will bounce some light back onto the product and can give a more even lighting and take a little harshness out of shadows. (I have actual reflectors if anyone wants to borrow them, but paper works just as well. I use foam-board more than my proper reflectors.)
- If you have photoshop or any editing software (Gimp is free editing software!) then invisible string, blueback and cocktail sticks are all great ways to hold products in place. (Then edit them out!) Honestly blueback and cocktail sticks are used in basically all of my shoots.
You are welcome to get in touch with him If you have any questions about lighting, or editing, or photography firstname.lastname@example.org
Facebook has launched Grants for Small business and well as additional resources
Join Anti-viral work for freelancers and small businesses on Facebook. A community that focus on opportunities and support.
Here is a list of useful hashtags that might be relevant for you. Hashtags are used to draw attention, to organise, and to promote.
#shoplocal #shopsmall #washhands #craftcommunity #independentmakers #covid_19 #coronavirus #supportsmallbusiness #smallbusiness
#makersmovement #craft #craftsman #craftmanship #designer #designinspiration #contemporarycraft #maker #makersgonnamake #designermaker #handmadedesign #contemporarydesign #instadesign #jewellery #textiles #ceramics #homeaccessories #artforsale #gifts #creativeliving #artsandcrafts
Create Magazine is a publication for artists, makers, and creative entrepreneurs. They welcome submissions to its blog section. Now might be the perfect time to submit to help promote you and your work.
COVID-19: HMRC Helpline
HMRC has launched a helpline for self-employed businesses concerned about paying their tax due to the COVID-19 emergency. Call: 0800 0159 559. Find out more here.