A concept store that exhibits the concept and ideas behind our products and also a preview of our new paper product collection for Spring / Summer 2017.
Before Breakfast is a graphic design-led lifestyle brand based in Hackney Wick,
London, enthusiastic about creating unique, handcrafted and functional products with an honest
approach full of thoughtful ideas and great care. Inspired by the Alice's Adventures in Wonderland
quote, "Why, sometimes I've believed as many as six impossible things before breakfast", the
name of the brand was decided, as a reminder that every little thought or idea can spark all kinds
of wonderful surprises.